Building an inclusive marketing panel
Creating work that authentically reflects our world means recognizing the representation gaps on your team and working to bring in new perspectives. To move us closer to where we need to be, we organized a panel of 60 Google marketers in 2018 from a wide variety of underrepresented backgrounds and started a formal process for developing inclusive marketing feedback.
Early, proactive collaboration
To date, this group has reviewed over 200 campaigns, catching mistakes before they made it to the public, including misappropriation of the afro, VR and gaming imagery that over-indexed on men, and showing people with disabilities exclusively in wheelchairs. Our panel’s work has also resulted in many moments we’re proud of, including:
How it works
The group also holds weekly office hours for quick, lightweight feedback during early development.
Through their work on the panel, members hone their inclusive marketing skills and take that back to their respective teams. This helps build a culture of inclusive thinking throughout the organization. And, because of these contributions, we aim to ensure their work is recognized and celebrated by their managers, directors, and VPs.