To create work
that reflects the world
we need to be all in.
As marketers, every creative choice we make has the power to shape how we see ourselves and each other – and make a positive contribution to the media landscape. Yet too many perspectives are being excluded from all stages of the creative process. We would like to change that.
A few years ago, we began an Inclusive Marketing practice to help our teams improve representation and belonging in our work. Along the way, we've heard from Googlers, experts, community leaders and other organizations about what positive change would look like. The insights and processes we’re sharing are just what we’ve learned so far. We know there’s still a considerable amount of work to be done and as we change and grow together, so will these pages.
We hope you find these resources helpful in creating work that positively and authentically reflects the world. Whether you’re a strategist, creative, producer, or brand manager – this work is for you. Welcome.