Audience insights for eliminating stereotypes in your creative

As a brand, we are early in our journey of fully understanding the needs of representing and reaching specific audiences in our marketing. This type of research is nuanced and continuously evolving, which is why we’ve partnered with ADCOLOR, Disability:IN, the Geena Davis Institute on Gender in Media, GLAAD, Goodwill Industries International, the Hispanic Federation, the Marsha P. Johnson Institute, the National Congress of American Indians, the National Council on Aging, and PsychArmor – organizations whose expertise we’re eager to share with others.

We would like to note that these insights are based on resources we use at Google and with our partner agencies to create more thoughtful and inclusive work. They represent a starting point and will necessarily change and evolve as our understanding grows. We aim to expand this initial set of U.S.-focused resources to cover more audiences and global geographies as we learn together.

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