Build your brief
Build inclusion into your creative brief and media strategy
Here's a quick checklist of what to cover:
The individuals you reach with your campaign and how you tailor your creative to them are critical steps to building more inclusive marketing.
Consider for example, that 105 million Americans – roughly one-third of the U.S. population – are Latino and/or Black. To reach these audiences, prioritize multicultural media by using a planning and creative approach that intentionally engages and represents Black and Latino people.