Tools for inclusive marketing, by Google

Practicing inclusive marketing has measurable and meaningful benefits.
83%
higher consumer preference(1)
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Brands with the highest diversity scores in their ads experience 83% higher consumer preference(1). By 2030(2), 20% of consumers will identify as people of color or LGBTQ+ and account for 27% of all income — making this critical for future growth.
6x
increased purchase intent(3)
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Consumers are 6x more likely to purchase a product or service if an ad is perceived as inclusive. An ad that is perceived as inclusive is also 63% more likely to be shared(3).
  1. Source: Google research, Inclusive Advertising, field work completed in 2023. N=7500
60%
of ad impact can be boosted by diversity(3)
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62% of Black, Latino/x and Native Americans are much more likely to purchase if their race/ethnicity is featured. And, 63% of consumers said that ads with their primary language increases likelihood of purchase(3).
  1. Source: Google research, Inclusive Advertising, field work completed in 2023. N=7500

Expand your inclusive marketing best practices

Find helpful information to strengthen your inclusive marketing practice.

Audiences

Audience insights built in partnership with:

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LaVant consulting

Perspectives

SITE REVIEWED AND ENDORSED BY:

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