Building inclusion into the creative process
No matter what creative asset you're making, inclusion should always be considered. Here are some ways we try to incorporate inclusivity into our creative process.
Pre-production
Storyline, setting, casting, roles, and character development
Production
Clothing, makeup and hair, language and voiceover, photography and video, illustration, and product portrayal
Post-production
Music, editing and retouching, accessibility, and testing
Inclusive event design
Guidelines aim to provide Guidance on how to make these experiences more inclusive and accessible based on what we have learned from our own experience
“Inclusivity in marketing isn’t just about the final creative – it’s about ensuring that inclusivity and equity are built into every aspect of the business, every department, every decision. The Ad Council was proud to share resources and learnings for this toolkit, and we’re also grateful for the opportunity to explore all of the incredible resources shared by Google and others as we continually work to improve our own best practices.”