Methodology for the Google Marketing 2018-2021 Creative Audits
Google's annual creative audit is an analysis of inclusion dimensions and metrics for U.S. marketing images and videos. Results from the audit are used to understand year-over-year improvement and create annual goals for representation and inclusion in our marketing creative.
Dimensions we look for in our creative audits
Each year, we update the key findings from the creative audit. However, for greater transparency in the process, here’s a look at all the dimensions of inclusion that feed into our audit.
Note: These dimensions are not intended to be fully inclusive of all possible identities, but they were reviewed internally by people of various identities and experiences. We also acknowledge that many dimensions of identity are not apparent to others. A limited set of dimensions was chosen to support measuring representation at scale. Our hope is to understand whether our intent to be inclusive is perceived through external evaluations of our marketing creative.