Google Marketing 2020
Creative Audit Methodology
Google's creative audit is an analysis of inclusion dimensions and metrics for marketing images and videos that launched in the U.S. in 2019. Results from the audit are used to understand year-over-year improvement and create annual goals for representation and inclusion in our marketing creative.
Dimensions we looked for in our creative audit
This year, we’re sharing five key insights from the creative audit. However, for greater transparency in the process, here’s a look at all eight dimensions of inclusion that feed into our audit.
Note: These eight dimensions are not intended to be fully inclusive of all possible identities, but they were reviewed internally by people of various identities and experiences. We also acknowledge that many dimensions of identity are not visible to others. A limited set of dimensions was chosen to support measuring representation at scale. Our hope is to understand whether our intent to be inclusive is perceived through external evaluations of our marketing creative.