Crafting an intentionally inclusive marketing strategy
Inclusive marketing is not a box to check. Empowering our teams to make inclusive creative choices means integrating inclusive thinking from the beginning of the strategic process – and in every decision that follows.
Understand your audience
Bringing an inclusive mindset to identifying an audience, doing user research, and assessing a competitive landscape
Develop your plan
Setting inclusive marketing objectives and brand positioning
Build your brief
Designing an inclusive creative brief and media strategy